behind the blog

It’s finally here! After countless requests, I’m so excited to be bringing you a new series on Pineapple & Prosecco, titled ‘Behind the Blog.’

Wondering what to expect? Behind the Blog will be a part of a new 'career' section on P&P. Within the series, we'll discuss all-things blogging from an experience-based perspective. I want to give you all a deeper look into how I'm growing my business, since it seems to be a common theme of inquiry. This series will be all about what YOU as my readers want to learn about, so I can't stress enough how important it is for you to send any and all feedback (what you want to hear, what you could care less about) my way! You can do that by leaving comments below (I read them all!) or reaching out directly


Why I Decided to Start This Series

As someone with a background in marketing and design, I’ve always been very open with my readers about the different strategies I have utilized when it comes to developing my business. From social media marketing and growth, to effective blog design, content creation, photography and editing, I’ve covered it all in my blogger newsletter.

Over time, I found more and more bloggers reaching out, curious about these different areas of blogging--and so the idea for the Behind the Blog series was based on my desire to have more of an open forum to discuss some of the overarching topics when it comes to managing a successful blog.

PS - For all of my girls who join me every Friday for our coffee chat newsletter, and for all of my Blogging Resource Library subscribers, you’ll still have access to exclusive member-only content--and for those of you who still wish to sign up and be a part, you can certainly still do so HERE!

Let's Get To It

For my first Behind the Blog post, I thought it would be fun to give you a little background behind why I started my blog, and how Pineapple & Prosecco came to be.

Before I do that, I want to say a quick thank you to all of you who took my quick content survey! My goal of this series is for its content to be totally driven by you, and your answers were so helpful to me!

Now that I have a better idea of the general topics of interest, I want to get a bit more specific, so if you would be so kind (yes, I’m getting ready to ask you for another favor) head on over to this quick follow-up survey and let me know specifically what content you’re most eager to see on the Behind the Blog series. Plus, you can see the results from our last survey!


behind the blog

How It All Started

I'm suuure I've told this story in some way, shape or form before, so I'm going to (try and) keep it short. 

I've always been that person in my group of friends who everyone went to for something to wear out that night. Style is, and has always been, a rush of adrenaline for me. When I find something I love or I try a brand new style I never thought I would for the first time, I'm brimming with excitement. 

Am I always up to date with the latest new trends and leaders in the fashion industry? NoDefinitely not. And I'm okay with that, because most days, I'm totally content with just doing me. 

After Joe and I both made the decision to change careers and move back to New York, I took about 6 months off (which, as a teacher, included my 3-month summer vacation that I sure as hell was not giving up) to figure shit out. For a while, I had no idea where my life was going. I went from a steady career and a solid plan to none of the above. So I started a blog. Literally, just like that. 

I've always loved to write, and I've always loved web design. I had been consulting on the side, doing a lot of design-related projects and felt so invigorated with each new project that came my way. Somewhere in between I made the decision to stop designing for other people and start designing for me. 

So I did some research (who am I kidding, I did a ton of research and definitely had the time to do so), registered for a domain name and built my website from the ground up.

I dedicated every waking hour to my website and my 'time off in between jobs' shortly became a full-time work-from-home job which earned me $0.


I v quickly realized that managing my blog--from web design to content development, social media management and marketing--was something I loved doing. I mean, I was working 14-hour days and was still eager to get up and do it all again the next morning.

As time passed, I eventually found a new full-time job (which I love), but I was determined to continue to grow my business, even though the time that I was dedicating to building my brand was about to be cut in half and then some.

My biggest fear was that with this new commitment taking up my weekdays, my enthusiasm for everything I had just worked so hard to build would quickly fizzle, and that would be the end of it all. But it didn't. And here I am.

As I continued to market my brand, it continued to grow. Opportunities to work with brands and begin earning money for what I was doing started to fall into place. I liked what I saw, so I kept it up. I put a more targeted marketing strategy in place, switched to WordPress with a full re-design, and really started to focus on high-quality imagery on social media. Did some of my strategies bomb? Sure, but I learned along the way what worked for me (I'm still learning by the way) and kept going.

I've said "I'm quitting my blog" four times since I've started (my husband would probably argue that it was way more than four times), but I've always somehow found my way back into the groove. With growth, comes experience, along with lots of new opportunities that you'd never think would land themselves in front of you--and so I'm so excited to share exactly how I got there every step of the way!

Cover Image Credit: The Beauty Lookbook




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