How to Create Marketing Graphics for Your Blog + Canva Secrets Revealed
When it comes to marketing graphics for your blog, do you really need them? The answer is YES...duh! Marketing graphics have an incredible potential to drive major traffic to your blog and if you're not using them the right way, or even using them at all, it's definitely time to start.
The reality is that you don't have to be a graphic designer or have an eye for design to tackle marketing graphics. In today's YouTube tutorial, I'm sharing where you can find inspiration for your own graphics, and how I make mine with the use of Canva. Also covering how you can supplement your designs with some easy Photoshop fixes if Canva's free software limits a certain design aspect that you're looking to achieve.
Read more about Canva secrets revealed below and make sure to subscribe to my YouTube channel for updates on new videos!
Canva Secret #1:
LETTER + NUMBER TEXT FRAMES
Just as you can insert photo frames into a Canva design, you can do the same with letter and number frames. Simply search "letter frames" or "number frames" in the Elements tab and step up your designs by using your own photo inserts.
Canva Secret #2:
FILTER OUT FREE ELEMENTS
Want to use a graphic, line, shape or text block from the Canva library? Sometimes it can be a total pain to scroll through all of the paid and free items mixed together. Filter out the free items by typing one of these codes in the search: “brand:BAAMOuJH0Ec” or “brand:BAAAAP7rQ8M”.
Canva Secret #3:
NEW TEXT BOX SHORTCUT
One thing that I often miss while being in Canva, as opposed to a program like Photoshop or InDesign, is the shortcuts. While Canva doesn't have a lot of 'one-click' shortcuts, it does have one that you'll use all the time. While in a design, simply click anywhere in the middle of design and type "t". Up will pop a text box populated with your most-used text. This cuts out the pesky step of having to visit your Elements tab and select "Add Heading", "Add Subheading", etc. Major time-saver!
Canva Secret #4:
FIND DESIGN INSPO BEYOND THE CANVA TEMPLATES
I love that Canva has a built-in library of templates and design inspiration, but sometimes I want to step outside of Canva-created content. Did you know you can see design inspiration from other people using Canva by simply selecting "Get Design Inspiration" while on the "Create a Design" home screen?
Canva Secret #5:
USE YOUR ARROW KEYS FOR MORE THAN JUST A 'NUDGE'
Typically, when you use your arrow keys in Canva to move an element, it will only move it 1px at a time. Next thing you know you've clicked the arrow key 50 times out of frustration and the element is off the page. To move elements 10px at a time, simply hold down the shift key before pressing your arrow (ie: SHIFT + > to move to the right 10px).
Canva Secret #6:
CONVERT TEXT TO ALL CAPS WITH ONE CLICK
I can't tell you how many times I type out a title in Canva before realizing that I need it all in caps. Instead of deleting and having to retype, simply highlight your text (shortcut to highlight all: click anywhere inside the textbox and click ⌘+A), and click SHIFT + ⌘ + K. Voilá - all caps it is. To revert back to lowercase, simply press ⌘+Z.
Canva Secret #7:
SELECT + MOVE DIFFERENT PARTS OF LAYERED ELEMENTS
You have text layered on top of a picture layered on top of a shape layered on top of a border. What happens when you want to move the element all the way in the back but can't seem to get to it? Simply select the element in front and ⌘ Click until your desired layer is selected. Alternatively, to then move one of those layers either in front or behind other layers, click ⌘ + up arrow or ⌘ + down arrow.
And so those are my most-used tricks and shortcuts. To read more about handy keyboard shortcuts, check out this Canva article!