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December 15, 2017 · Blogging Tips, Blogging Tips + Career

5 Media Kit “Musts”: Suggestions from Brands

I’m especially excited to be bringing you this new post in the Behind the Blog series today, namely because I know it’s one you want to read! I polled you guys on Instagram Stories last week, and over 85% of you were eager to get the inside scoop on the “musts” when it comes to your media kit.

But here’s the kicker…

The advice I’m sharing with you today comes directly from the brands themselves. From Public Relations gurus to Marketing Managers and Directors of Social Media, they are all dishing on what their companies really focus on when it comes to your media kit.

Here’s why this is GOLD – Blogger media kits can be one of those really frustrating grey areas – there is so much, almost too much, information about there and it can get overwhelming real quick. Today I want to clear up all of that ambiguity, whether you’re a new blogger or someone who’s done their fair share of brand collabs, and share the media kit essentials that brands are really focusing on and what specifically will help to convince these brands that you’re worth working with.

[Don’t have a media kit yet? Check out these easy-to-use, fully customizable templates starting from $8 here!]

What We Already Know is Important to Include

There are a few no-brainers when it comes to media kit basics.

+ Blogger name, blog name, website callout, contact
information
+ Short blog/blogger bio
+ Blog audience and statistics
+ Ideal reader (optional)
+ Work with me options (optional)

(see a detailed breakdown and some bio samples with this BRL resource! Make sure to sign up for access to more free resources just like this!)

What Brands Are Really Focusing On

Born and raised in New York, I’ve grown up with lots of friends who have ended up in the business in some way, shape or form. From designers to buyers, public relations agents and social media managers, here’s what they say stands out:

1/ ENGAGEMENT – “Many bloggers get caught up in the amount of page views or Instagram likes they’re churning out. Sure, those factors are important to an extent, but I want to see if our target audience is actively engaging with your content. It’s all about exposure for us, and the more engaged your audience is, the more likely they’re spreading the word about our brand.” 
– PR Agent

2/ WORK SAMPLES – “It’s easy to sell yourself on paper through statistics and creative wording. [Our brand] wants to see what you’re producing, and omitting work samples from a media kit is one of our biggest deterrents. Marketing doesn’t have time to fish through your blog or your social media. If you’ve worked with other brands, give us an idea of what you can do for us. We want to see content.” – Designer and Founder

3/ RATES – “At the end of the day, we’re trying to close a deal. That being said, we value our influencers and are often willing to work with the right people for the right price. Don’t make it a guessing game when it comes to your rates. We want to know if it’s in the cards for us to work together, and often times influencer rates help us to make that decision.” – Marketing Director

(My advice: Keep you rate sheet separate from your media kit. I personally always add a “*rate sheet available upon request” note. I find that this gives me some leverage to feel out a brand’s budget first)

Media Kit Musts

4/CURRENT INFORMATION – “One of my biggest pet peeves is when I see a media kit with a stat or a piece of information that is totally out of date. Influencers should be updating their media kits at most, every single time they are sent out and at least, monthly.” – Social Media Magager

(My advice: Always save your media kit with a brand-friendly file name. For example: Name_MediaKit_MonthYear. Brands will often file your media kit and this helps them to keep organized and up-to-date.)

5/ONE-PAGERS –  “I’m looking for pertinent highlights, not your life story. You have a 50-50 shot of me actually reading through a one-page attachment. Keep it short, sweet and relevant; sell me. – Director of Social Media

(My advice: I condensed my two page media kit to one page after receiving this piece of advice and it forced me to get rid of the ‘fluff’ that essentially didn’t need to be there. I feel so much more confident about what I’m sending out to brands now)

Interesting to see how the other side works, right? Now if only we could get a collective message out to brands on our criteria for working with them! ?

Were any of these suggestions surprising to you? This post prompted me to do a full re-vamp of my own media kit. Let me know your thoughts in the comments below.

In the mean time, make sure you’re signed up for my Blogger-only newsletters (check off blogging tips) and the Blogging Resource Library!

What topic do you want to see next?

Tell me here!

cover image credit: The Teacher Diva

Media Kit Musts

Filed Under: Blogging Tips, Blogging Tips + Career

Keep reading...

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Reader Interactions

Comments

  1. DeAndrea Martin says

    December 28, 2017 at 7:46 pm

    Thank you for the advice. I am creating my media kit so this advice is going to help me move forward.

    Reply
    • Danielle says

      January 5, 2018 at 6:54 pm

      Wonderful! Good luck Deandrea!

      Reply
  2. Tillie Adelson says

    December 26, 2017 at 1:05 pm

    What a helpful post! I am going to tart a blogging portion of my blog to help bloggers continue to blog and get new bloggers off their feet! I’m the first one who is always looking for new advice!

    Reply
    • Danielle says

      January 5, 2018 at 6:51 pm

      So glad to hear, Tillie! I’ve loved creating this little Behind the Blog section for my readers 🙂

      Reply
  3. Angelle Marix says

    December 26, 2017 at 12:30 pm

    Love this post. Thanks for sharing these tips, Danielle!!!

    xoxo,
    Angelle
    http://www.dashingdarlin.com

    Reply
    • Danielle says

      January 5, 2018 at 6:50 pm

      Anytime girlfriend!

      Reply
  4. Gita says

    December 24, 2017 at 4:29 pm

    Great advice you got here. Glad that I’m meeting the checklist 🙂

    Reply
    • Danielle says

      January 5, 2018 at 6:49 pm

      Awesome! That’s great to hear.

      Reply
  5. Taylor says

    December 23, 2017 at 7:00 pm

    I love that this came directly from the brands! So important to know what they want in order to make a great collab. Thanks for this!

    xo, Taylor (www.tayloramead.com)

    Reply
    • Danielle says

      January 5, 2018 at 6:49 pm

      Yes! So nice to have a little input from the other side, right?! Thanks for reading Taylor!

      Reply
  6. Courtney Andrews says

    December 22, 2017 at 2:22 pm

    So many great tips! I’m really impressed you were able to condense yours down into one page!

    Reply
    • Danielle says

      January 5, 2018 at 6:48 pm

      All about the short + sweet! 😉

      Reply
  7. Laura says

    December 22, 2017 at 12:25 am

    These are such great tips!! Thank you for sharing the info that you have learned from your friends in the industry!

    xo, Laura
    http://www.have-need-want.com

    Reply
    • Danielle says

      January 5, 2018 at 6:47 pm

      Thanks so much for stopping by Laura! xx

      Reply
  8. Stephanie says

    December 21, 2017 at 10:58 pm

    This was incredibly helpful to read. I was following most of this advice already, but now I have a couple new tips to take into consideration when it comes to updating my media kit. Thank you!

    Reply
    • Danielle says

      January 5, 2018 at 6:47 pm

      So glad you found it helpful Steph!

      Reply
  9. Tomi says

    December 21, 2017 at 1:31 pm

    I love this! Great advice that I’ll def be sharing with my blogger friends.

    xx, Tomi
    http://goodtomicha.com

    Reply
    • Danielle says

      December 21, 2017 at 2:14 pm

      So happy to hear that Tomi!

      Reply
  10. Taylor - Lights Camera Catwalk says

    December 21, 2017 at 12:21 pm

    These are great tips! Thanks for sharing!

    Xx Taylor
    http://lightscameracatwalk.com/

    Reply
    • Danielle says

      December 21, 2017 at 2:14 pm

      Of course! Thanks for stopping by Taylor!

      Reply
  11. Madeline says

    December 21, 2017 at 10:26 am

    Great advice! I booked marked these tips!

    Reply
    • Danielle says

      December 21, 2017 at 2:13 pm

      Great! Hope they’re helpful down the road!!

      Reply
  12. Megan says

    December 21, 2017 at 12:26 am

    I was just working on my media kit. Such helpful tips!

    Megan | http://www.pipmegan.com

    Reply
    • Danielle says

      December 21, 2017 at 2:13 pm

      Right?! Just redid mine too with the help of these!

      Reply
  13. lydia says

    December 15, 2017 at 4:34 pm

    This was super helpful! And we can’t wait to use all these tips on our own Media Kit!!
    XOXO, Katie & Lydia

    Reply
    • Danielle says

      December 21, 2017 at 2:13 pm

      So glad girls! This definitely helped me revamp mine as well 🙂

      Reply

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