I Asked My Audience What They’re Tired of Seeing from Influencers

September 4, 2019

I Asked My Audience to Air Out Their Influencer Complaints

Here's the thing about my followers: I see them as friends; my tribe; my community. I trust their judgement and for the ones who have stuck around for quite some time, I know they'll always give it to me straight.

I think to find success in this industry as an "influencer", you have to have many things, and wear many hats; but two things I always push to the top of my list are:influencer Complaints

1 / The willingness to evolve with the thought of "I can always do better"
2/ The ability to hear your audience, which goes beyond just listeninginfluencer Complaints

So in the spirit of always working towards that success, I like to take to Instagram every once in a while and ask for my followers' input. This week, I decided to ask them two questions and was blown away by how valuable my followers' answers were...Influencer Complaints

WHAT IS SOMETHING YOU'RE TIRED OF SEEING FROM INFLUENCERS?

WHAT IS SOMETHING YOU WISH YOU SAW MORE OF FROM INFLUENCERS?

influencer complaints

Seemingly Inauthentic Partnerships

  • Excessive amounts of random sponsored products that I don't think they even actually use
  • Obvious product placement
  • Too many ads
  • Undisclosed ads
  • Promoting brands that they clearly don't use IRL
  • The same sponsored content
  • Making #ad/sponsored super small text on stories

Unrealistic or Unaffordable Things

  • Things I can't afford
  • Stuff I can't afford and they can only afford because they are gifted the product or service
  • Vacations paid for by brands
  • Overpriced stuff
  • Unrealistic fashion (either because the outfit is $$$$ or not functional)
  • Only super expensive clothing!
  • Designer brands that very, very few people can actually afford on the reg
  • Ridiculously unaffordable stuff

Lack of Originality

  • Same style from every girl! Switch it up with affordable things
  • The same content and lack of creativity
  • When so many influencers post the same content. Like sales & certain places
  • Lack of originality
  • I see the same pieces everywhere!
  • All wearing the SAME things! Where's the unique style?
  • Not tired of seeing just HEARING everyone say "I'm so obsessed"

Too Much Push on Sales

  • All the try on hauls...but then they never actually wear any of it again
  • "Shop this, shop that" in every single post
  • Posting about stuff just to get sales and not actually liking the product
  • Overselling and too many brands...makes me not trust them
  • Nordstrom sale
  • Tula (6 answers about this!)

Inauthenticity & Lack of Relatability

  • Fake questions for interaction purpose or things that seem fake/not authentic
  • Overedited storied where it is no longer relatable including stickers GALORE
  • People being after numbers only
  • The fake crap. I want to see the bad, the good and the ugly. I love when it's real so I can relate
  • Perfect pictures

Unengaging or Bad Content

  • Flat captions. I hate captions that are like "New top. Linked on LTK"
  • Simple in front of a wall photos
  • Low quality pictures
  • Product Shots
  • Rants about things that don't really matter
  • A lot of talking, not enough showing (clothes, products, etc.)

Complaints

  • IG's aglorithm sucks so please go like, comment and save my post
  • Complaining about the algorithm
  • Complaining about the algorithm instead of self-reflecting

A few answers that didn't fall into a category that I chose to leave out, because I wanted to emphasize the ones that our followers are collectively tired of.

influencer complaints
influencer complaints

I Then Asked What They Wish They Saw More Often

The answers fell into the four categories on the chart, for the most part! Some other answers:

  • More genuine conversation
  • More natural pictures
  • Positive things happening in the community or real world
  • Real bodies
  • Social issues
  • More community over competition (for fellow blogger followers)
  • Support of small businesses
  • Community work
  • Self-care tips
  • More mistakes
  • Helpful blog posts, beyond just outfit photos

So, whether you're reading this post as a fellow influencer or a reader, where does that leave you?

This poll was probably my most valuable one to-date, and such a great learning tool for me personally.
Hope you were able to take away some insight too! 

Share:

53 responses to “I Asked My Audience What They’re Tired of Seeing from Influencers”

  1. Lauren Bell says:

    This is VERY interestig. Thank you for sharing!!

  2. I am so glad you posted this type of insight to your blog and polled your audience to learn more about what they hate seeing/want to see more of. It’s definielty up to each influencer to take into consideration what his or her audience enjoys the most, whether that’s behind the scenes content or sharing personal real-life moments. I am reading over all of these ideas and keeping an open mind the next time I share on my blog or Instagram, too.

    XO Amanda || Affordable by Amanda

  3. Maureen says:

    I am glad you wrote this post because it’s important to know. As a reader I can also agree with what was mentioned. As a blogger I am glad to know this information so that I can make adjustments as necessary and actually be helpful to my audience.

    Maureen | http://www.littlemisscasual.com

  4. Lizzie says:

    Such a great post! I find that my audience agrees with all of this as well. Love this insight!

  5. Sarah Lennon says:

    This was such an interesting read! What a great idea this was!

  6. Marlene says:

    I loved this post!! Thank you so much for sharing. I think we all survey our audiences on what they want, but haven’t really tried what they Don’t want and what bothers them! So insightful

  7. Kim Henrichs says:

    Love this post! I really get annoyed seeing the same staged post a thousand times with someone half sitting in a super clean car with a LV bag and a Starbucks. It’s so unrealistic and it’s still everywhere.

    • Danielle says:

      Agh yeah, the lack of originality can be tough. I think sometimes people see what they perceive as successful and their mind automatically goes to recreating it instead of putting their own spin on it. The bloggers who are truly successful, though, are the ones who embrace that originality! xo

  8. Laura Yazdi says:

    This article is very helpful! Thank you very much for sharing, Danielle!

  9. Laura Leigh says:

    This is great lady! Such awesome feedback – love that people were honest and really provided it. Thank you for sharing with us!

    xo Laura Leigh
    http://www.louellareese.com

  10. Thank you so much for taking the time to put this together! Loved the insight. Xx

  11. Kileen says:

    LOVED this post and is so helpful!!! I do understand where our audience is coming from, but it’s good to actually know that they too are tired of it! Definitely going to try to make authenticity a priority!

    Kileen
    cute & little

  12. This is brilliant! Thank you for sharing your insights and what was expressed to you by your community. To be honest I would get really hard on myself for not doing what most “popular bloggers” are doing. But, I will continue to stick with what feels right to me….especially when it isn’t trending and not getting the engagement I would like. Keep doing what you are doing!
    xo Debbie
    http://www.tothineownstylebetrue.com

    • Danielle says:

      It can be tough, for sure. I think naturally we see success and think “Well, if they’re doing X and it’s successful, I’ll do X and be successful”. I honestly believe that won’t get you far as a blogger though. The input was definitely an important reminder! 🙂 xo

  13. This is such an interesting idea for a post! I love how you organized all of the answers and put everything together. I think you did an incredible job and this was truly an interesting read! Xx.

  14. Marissa says:

    Even as a blogger/influenecer I can agree with most of the complaints stated. I feel the same way watching people I follow. This was such an insightful post. Really reassuring to see that I am doing something right with my content by sharing my BTS and real life moments. Thank you for sharing!

  15. Stephanie says:

    I read this post the moment you shared it, but I’m just now getting around to commenting – and goodness gracious, Danielle – THANK YOU. This was such a helpful read, and now I know some questions to ask of my audience and friends to learn more from them based off of this. I’m so grateful to you for educating us!

  16. Lindsay says:

    Ahh I love that you gave us the run down on what everyone said! I read the questions but thought they were just going to be for your own reference. Thank you so much for sharing!!

    Also I had to google Tula. It’s so funny that some people see the same thing over and over and I hadn’t seen any Tula!

    • Danielle says:

      Oh, of course!! I always find that sharing can be such a great learning experience for EVERYONE in the blogging community. And that’s funny about Tula! I personally really enjoy the brand, but definitely see how it can seem like a bit of overkill with the amount of bloggers who share. xo

  17. Jennifer says:

    This is so good! I love all the feedback! Thanks for putting this together.

  18. Morgan says:

    First off, you organized and wrote this post to perfection! I love it and honestly found it so insightful, original, and REAL! All things lacking in this community right now! I think it’s so great that you asked your audience and are taking their direction.

    -Morgan
    How 2 Wear It [] http://how2wearit.com

  19. Rebecca says:

    Thanks so much for sharing! Totally love seeing how many people are looking to see more realness on the internet – we’re all unique and our content should reflect that 👏

  20. Thank you so much for sharing! I’m a blogger and honestly agree with all of this. This inspires me to keep being my genuine self and sharing that.

  21. Rowda Baker says:

    Thanks for sharing girly! I’m an under 5k blogger and I can actually relate to most of these. Let’s buy things with versatility. I try to purchase things where I can see multiple uses out of it. I have a pair of denim shorts that I wear to death but I love them.

    The algorithm is terrible and I have complained about that before LOL. OOPS! I’m going to reflect on a lot of these things.

    XO,

    Rowda Baker | http://www.rowdabaker.com

  22. jess says:

    This is such a crazy valuable post, I’m so glad you chose to share these poll results! I actually might take my own poll just because I’m so fascinated by this! I mean of course, some of these answers could be expected (because they’re the same for me personally and what I want to see with influencers I love and follow!) but some were surprising and so insightful! Thanks for sharing!

    -Jess xx
    http://heysunnyjess.com/

    • Danielle says:

      Yes!!! You 1000% should poll your own audience. Like you said, I’m sure many answers will be similar but every audience is different and it really is such valuable information to have!

  23. Piliitaa says:

    OMG I can def relate with the people who’ve had enough of Tula. It feels like I had never heard of it just a few months ago and now sooo many ppl on IG are pushing it! Haven’t even tried it but now have aversion towards the brand 🙈.
    Love the second half though! real life moments for the win!

    • Danielle says:

      Agh, yeah that’s a tough one! I was surprised how many answers came in about that! I will say their influencer marketing team is definitely determined because at least people know about the brand!

  24. This is such a different and unique post and I absolutely love it! The feedback is really helpful and informative and influencers should definitely take a listen when their audience has something to say. Great post! Xoxo sarah

  25. rebecca says:

    This was so helpful! As a blogger, I agree with a lot of the complaints as well and try really hard to avoid these things. At the same time, a girl has to make some money, ya know!!

    Thx as always for creating great content!

    xx rebecca // the crystal press

  26. What an informative post for influencers! And let’s face it, as influencers we’re over a lot of the same things as it all feels inauthentic. 😉

    Hugs,
    Paula
    http://www.dimplesonmywhat.com

  27. Alex says:

    Well this post is so informative and helpful! I’ve been trying out a lot of these tactics (based on my thoughts as a consumer), so it’s helpful to see followers adding to my personal thoughts on these things! Keep these tips coming!

    Alex | adoredbyalex.com

  28. Kacie says:

    Great post Danielle! I’m so glad people actually kept it real and gave such great insights. I actually really agree with most of their feedback and totally agree it’s up to US to adjust our content & strategies to better help & entertain our audience.

    Xo, Kacie | theprettylittlehustler.com

  29. Anais Mora says:

    I 100% love this blog post if yours! I can literally hear your voice as i’m reading this. If people don’t give honest and truthful answers then how can the “blogger community” change or be better for their followers.

    • Danielle says:

      That makes me so happy you have no idea! It’s funny because when I reread my posts, I’m obviously reading them in MY voice in my head, but I love hearing that it comes through in my writing 🙂

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