There’s a Rebrand on the Horizon + Here’s Why
Ah, guys. This one has been a long time coming and I'm pushing myself to put it down in words so I can finally get the process started.
I've been telling myself (and my close friends) that it's time to rebrand for probably close to a year now. When I first started Pineapple & Prosecco, I had no idea what it would turn into and the impact that it would have on my life; I had no idea that in just one short year, it would officially become a company; I had no idea that it would become my second 'career'; I had no idea it would become an extension of me.
Sitting at my dining room table in an empty house, I came up with the name Pineapple & Prosecco fairly quickly. Actually, let's call it like it is - impulsively.
I had taken some time off between the decision to end my teaching career and start fresh, and had been playing around with the idea of creating my own website. I didn't have a plan or a purpose for doing so, but I just knew I wanted to do it. Essentially, I wanted something to keep me busy.
"I'll start a blog!", I thought, "and I'll call it.....hmm.....Pineapple & Prosecco? Two of my favorite things!" Except, really, they're not.
How I Know It's Time
Pineapple & Prosecco started on a whim. It wasn't a well thought out decision (although I don't regret it at all), and when I launched, creating a brand came second fiddle to growing a following. Though I managed to make it work a bit backwards, I don't recommend it. Why? Well, because look where I am now.
+ Pineapple & Prosecco feels immature to me. I often feel embarrassed when people ask me what my blog name is.
+ When I hear people talk about "Pineapple & Prosecco", although its my brand, it doesn't feel like my brand.
+ My business has changed so much over the past few years, and I want to be proud of the name behind it as it continues to grow.
+ I feel bored with Pineapple & Prosecco, and the name doesn't roll off my tongue like it used it.
What's Going to Change
I have built my brand around Pineapple & Prosecco, which means that while I'm dropping the name, my content, for the most part, will remain the same. Here are some updates I plan to make:
+ More meaningful content. In 2018, I really made an effort to start creating more meaningful content for you. While I love my style focus (and I know you guys do too!) and will continue to keep a style-centric theme, I also plan to create more career + blogging-focused content. Many of you guys (my readers) are also bloggers and have told me it's what you look forward to most. So, duh, I'm listening!
+ An upgraded user experience. I love my blog design and worked so hard to build a website that was conducive to my readers. Some say the era of the blog is no longer, as many influencers have moved towards social media-based platforms, ditching the full blogger-reader experience. That will not be the case here! One of the reasons I started my blog is because I love to write, and I will continue to do so, with a user-experience that is exciting, eye-catching and easily navigable.
When It's All Happening
I have a few collaborations that I am still under contract for. Once those finish up, I'll start by changing my social handles. To be completely honest, it's something that makes me nervous. On the other hand, my thought is that a change is a change - something that will for sure take a little getting used to, but ultimately something that will push my brand in the right direction.
Might I lose followers? Yeah. Might brands not recognize my new handle? Yeah. But you know what? There's a point where I have to stop worrying about the "what if's" and just do it.
As for my website, it will stay Pineapple & Prosecco for a bit while I work on some back-end content. Eventually, I'll set up a redirect so that people visiting P&P directly will be taken to my new website.
Ultimately, it's going to be a process and I'm okay with that. The important thing, for me, is taking the first step.
Rebranding is a big deal, and something I have thought long and hard about. I've had people tell me it's a terrible idea, and those who have told me, "Go for it! You do you." In the end, I'm gonna do me and feel more than confident that I'll be happy with the results.
The core of Pineapple & Prosecco will always remain intact; we'll just be starting Volume II.
Can't wait to take you guys along with me. xx