I started designing my previous blog, Pineapple & Prosecco, in late 2015, and officially launched in early 2016. At the time, I had recently made the decision to end my career as an elementary teacher, move back to New York, and start fresh. In hindsight, as scary as it was, it was the best decision I have ever made. My love for writing coupled with a knack for web design led me to create a WordPress account one day on a whim. I had no idea what I was doing (and to be honest, I still don’t have it all figured out), but I learned as I went, and well – here I am. In Spring 2019, I completed a full rebrand to DanielleGervino.com and I couldn’t be happier to have finally made the switch. This blog and my brand – finally – feels like home, and I can’t wait to share what’s to come!

I often get asked if I blog full-time and the answer is no! I work full-time in marketing and design and I love my job. While there are days that I wish I had just a few more hours to work on the blog, I enjoy the balance of the two and feel that I need the change of scenery. Achieving the right balance between my job, the blog, and my home/social life is a constant learning process. On weekdays, I get home from work at 6 and typically spend 4-5 hours working on editing, blog posts, collaborations, answering emails, etc. In theory, it’s a 14-hour day, but I truly wouldn’t change it!

My incredibly talented photographer, Angelene, takes the majority of my photos. On rare occasions when our schedules don’t match up, my husband Joe shoots for me. Joe actually used to shoot all of my content before I started working with Angelene! He has absolutely no experience in photography, but with some direction, was able to learn pretty quickly.

I edit all of my photos in Adobe Lightroom using my own custom-made Lightroom presets. I highly recommend using a preset to maintain a cohesive feel for your content!

Day-to-day, I don’t! I get asked this question a lot because I have long, thick hair. I think the key to maintaining this naturally is to really put an effort into taking care of your hair and minimizing damage. You can read more about my hair routine and my favorite products here, and see the video tutorial how how I style my signature beachy waves here.

On shoot days and for special occasions, I clip in my Barefoot Blonde hair extensions (see them styled here) in shade ‘Beige Blonde‘.

There is so much advice out there and I honestly don’t think that what I say holds any merit over what any other seasoned blogger would say. I can only speak from personal experience and my three biggest pieces of advice are:

1 / Stay consistent (specifically, when it comes to content production and branding)
2 / Go after what you want. Don’t ever wait for something to fall in your lap.
3 / Submit to finding your own path, instead of following someone else’s. More often than not, you’ll feel like you don’t know what you’re doing, and you will make mistakes; but finding what speaks to you, personally, and sticking to that will contribute wholeheartedly to your growth.

For more blogging tips and tricks, I recommend giving the Blogging, Unscripted Podcast a listen! You can also visit my Behind the Blog series, which I publish to monthly and come join our Blogging Unscripted Facebook group where we have an incredible, growing community of women and some great resources and discussion threads.

Sign up for weekly “Quick Tips” and more by subscribing and checking off “blogging tips” here!

My number one piece of advice on growing your social media, is to stop worrying about growing your social media. I know, I know – it sounds counter-intuitive; but the more you worry about reaching a certain amount of followers, the more you’ll stray away from being true to yourself and your brand. I will never say that numbers aren’t important, because they are, but getting there is not supposed to happen overnightFocus on consistently producing quality content and genuinely engaging with your followers. Posting just to post is counterproductive for your brand – there should always be some kind of content creation involved with an end goal in mind.

Episodes 3 and 10 of the Blogging, Unscripted Podcast cover all-things Instagram Engagement & Algorithm. Pop over and give them a listen for some actionable tips!

There are quite a few ways you can shop the looks that you see both on my blog and on Instagram. You can visit this page to shop all of my Instagram looks, and check out this post for a detailed explanation of where you can get the deets on all of my outfits!