I Asked My Audience to Air Out Their Influencer Complaints

Here's the thing about my followers: I see them as friends; my tribe; my community. I trust their judgement and for the ones who have stuck around for quite some time, I know they'll always give it to me straight.

I think to find success in this industry as an "influencer", you have to have many things, and wear many hats; but two things I always push to the top of my list are:influencer Complaints

1 / The willingness to evolve with the thought of "I can always do better"
2/ The ability to hear your audience, which goes beyond just listeninginfluencer Complaints

So in the spirit of always working towards that success, I like to take to Instagram every once in a while and ask for my followers' input. This week, I decided to ask them two questions and was blown away by how valuable my followers' answers were...Influencer Complaints



influencer complaints

Seemingly Inauthentic Partnerships

  • Excessive amounts of random sponsored products that I don't think they even actually use
  • Obvious product placement
  • Too many ads
  • Undisclosed ads
  • Promoting brands that they clearly don't use IRL
  • The same sponsored content
  • Making #ad/sponsored super small text on stories

Unrealistic or Unaffordable Things

  • Things I can't afford
  • Stuff I can't afford and they can only afford because they are gifted the product or service
  • Vacations paid for by brands
  • Overpriced stuff
  • Unrealistic fashion (either because the outfit is $$$$ or not functional)
  • Only super expensive clothing!
  • Designer brands that very, very few people can actually afford on the reg
  • Ridiculously unaffordable stuff

Lack of Originality

  • Same style from every girl! Switch it up with affordable things
  • The same content and lack of creativity
  • When so many influencers post the same content. Like sales & certain places
  • Lack of originality
  • I see the same pieces everywhere!
  • All wearing the SAME things! Where's the unique style?
  • Not tired of seeing just HEARING everyone say "I'm so obsessed"

Too Much Push on Sales

  • All the try on hauls...but then they never actually wear any of it again
  • "Shop this, shop that" in every single post
  • Posting about stuff just to get sales and not actually liking the product
  • Overselling and too many brands...makes me not trust them
  • Nordstrom sale
  • Tula (6 answers about this!)

Inauthenticity & Lack of Relatability

  • Fake questions for interaction purpose or things that seem fake/not authentic
  • Overedited storied where it is no longer relatable including stickers GALORE
  • People being after numbers only
  • The fake crap. I want to see the bad, the good and the ugly. I love when it's real so I can relate
  • Perfect pictures

Unengaging or Bad Content

  • Flat captions. I hate captions that are like "New top. Linked on LTK"
  • Simple in front of a wall photos
  • Low quality pictures
  • Product Shots
  • Rants about things that don't really matter
  • A lot of talking, not enough showing (clothes, products, etc.)


  • IG's aglorithm sucks so please go like, comment and save my post
  • Complaining about the algorithm
  • Complaining about the algorithm instead of self-reflecting

A few answers that didn't fall into a category that I chose to leave out, because I wanted to emphasize the ones that our followers are collectively tired of.

influencer complaints
influencer complaints

I Then Asked What They Wish They Saw More Often

The answers fell into the four categories on the chart, for the most part! Some other answers:

  • More genuine conversation
  • More natural pictures
  • Positive things happening in the community or real world
  • Real bodies
  • Social issues
  • More community over competition (for fellow blogger followers)
  • Support of small businesses
  • Community work
  • Self-care tips
  • More mistakes
  • Helpful blog posts, beyond just outfit photos

So, whether you're reading this post as a fellow influencer or a reader, where does that leave you?

This poll was probably my most valuable one to-date, and such a great learning tool for me personally.
Hope you were able to take away some insight too! 


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