Here's the thing about my followers: I see them as my friends, my community. I trust their judgement and for the ones who have stuck around for quite some time, I know they'll always give it to me straight.
I think to find success in this industry as an "influencer", you have to have many things, and wear many hats; but two things I always push to the top of my list are:influencer Complaints
1 / The willingness to evolve with the thought of "I can always do better"
2/ The ability to hear your audience, which goes beyond just listening
So in the spirit of always working towards that success, I like to take to Instagram every once in a while and ask for my followers' input. This week, I decided to ask them two questions and was blown away by how valuable my followers' answers were...≈
What are you tired of seeing from influencers?
What do you wish you saw more of?
Seemingly inauthentic partnerships
- Excessive amounts of random sponsored products that I don't think they even actually use
- Obvious product placement
- Too many ads
- Undisclosed ads
- Promoting brands that they clearly don't use IRL
- The same sponsored content
- Making #ad/sponsored super small text on stories
Unrealistic or unaffordable things
- Things I can't afford
- Stuff I can't afford and they can only afford because they are gifted the product or service
- Vacations paid for by brands
- Overpriced stuff
- Unrealistic fashion (either because the outfit is $$$$ or not functional)
- Only super expensive clothing!
- Designer brands that very, very few people can actually afford on the reg
- Ridiculously unaffordable stuff
Lack of originality
- Same style from every girl! Switch it up with affordable things
- The same content and lack of creativity
- When so many influencers post the same content. Like sales & certain places
- Lack of originality
- I see the same pieces everywhere!
- All wearing the SAME things! Where's the unique style?
- Not tired of seeing just HEARING everyone say "I'm so obsessed"
Too much push on sales
- All the try on hauls...but then they never actually wear any of it again
- "Shop this, shop that" in every single post
- Posting about stuff just to get sales and not actually liking the product
- Overselling and too many brands...makes me not trust them
Inauthenticity & lack of relatability
- Fake questions for interaction purpose or things that seem fake/not authentic
- Over-edited storied where it is no longer relatable including stickers GALORE
- People being after numbers only
- The fake crap. I want to see the bad, the good and the ugly. I love when it's real so I can relate
- Perfect pictures
Unengaging or bag content
- Flat captions. I hate captions that are like "New top. Linked on LTK"
- Simple in front of a wall photos
- Low quality pictures
- Product Shots
- Rants about things that don't really matter
- A lot of talking, not enough showing (clothes, products, etc.)
- IG's aglorithm sucks so please go like, comment and save my post
- Complaining about the algorithm
I then asked my audience what they wish they saw more often
The answers fell into the four categories on the chart, for the most part! Some other answers:
- More genuine conversation
- More natural pictures
- Positive things happening in the community or real world
- Real bodies
- Social issues
- More community over competition
- Support of small businesses
- Community work
- Self-care tips
- More mistakes
- Helpful blog posts, beyond just outfit photos
So, whether you're reading this post as a fellow influencer or a reader, where does that leave you?
This poll was probably my most valuable one to-date, and such a great learning tool for me personally.
Hope you were able to take away some insight too!